June Cohen is a pioneer in media and technology, best known as the co-creator of TED Talks.
During her 11 years at TED (2005-2016), June co-hosted the flagship annual event — working with hundreds of speakers on their talks — and launched TED Talks online, transforming the conference into a global media brand, reaching 1 billion views/year during her tenure. She also created TED’s Open Translation Project, which grew to the world’s largest volunteer translation project, with 20,000 translators in more than 100 languages. She later cofounded the media company, WaitWhat, with her husband Deron Triff, creating the beloved podcasts Meditative Story, Masters of Scale, Should This Exist? and Spark & Fire — all aimed at elevating human potential. At WaitWhat, she co-created the business event, Masters of Scale Summit, and co-authored the book Masters of Scale: Surprising Truths from the World's Most Successful Entrepreneurs, a Wall Street Journal bestseller. Earlier in her career, as a college student, June led the development of the world’s first multimedia magazine, Proteus. She was part of the team that launched Wired magazine’s pioneering website, HotWired.com, in 1994, and later, Webmonkey.
June is a frequent host for both stage events and audio-based media. She’s hosted two podcasts, Sincerely, X — from TED (featuring anonymous TED talks), and the creativity podcast, Spark & Fire — with guests like Yoyo Ma, Wynton Marsalis, and novelist Isabel Allende. She's earned more than 100 industry awards for her work, including 67 Webby honors, 8 Apple “Podcast of the Year” Awards, a National Design Award and a Peabody. June holds a BA from Stanford University, where she was Editor in Chief of The Stanford Daily. She’s married to media producer and entrepreneur Deron Triff.
media
Talks
What makes a great TED Talk? TEDx Workshop | June 25, 2018
TED: The First 21st Century University? Gov 2.0 | Sept, 2010
Select Podcasts
AS HOST
Masters of Scale. “Make Everyone A Hero (The Reid Hoffman Story)” (Jan 2019)
Sincerely, X from TED. “Episode 6: Rescued by Ritual.” (Aug 2017)
Spark & Fire. “Turn Memory into Art: Isabel Allende on The House of the Spirits” (Jan 2021)
Spark & Fire. “Turn Crisis Into Art: Choreographer Bill T. Jones on ‘Afterwardsness,’ his pandemic masterpiece” (Jan 2021)
Spark & Fire. “Great collabs start with trust: Apollo Theater’s Kamilah Forbes on ‘Between the World and Me’” (Feb 2021)
Spark & Fire. “Play to an elevated purpose: Wynton Marsalis on "The Democracy! Suite" (May 2021)
Spark & Fire. “Stay authentic to yourself: Writer/Actor Randall Park on making "Always Be My Maybe" (May 2021)
Spark & Fire. “Cultivate a child's sense of wonder: Filmmaker Rian Johnson on making Knives Out.” (May 2021)
Spark & Fire. “How to Spark Others: Yo-Yo Ma on the Silk Road Project” (June 2021)
Spark & Fire. “Trust your instinct: Salsa legend Rubén Blades on the iconic song ‘Pedro Navaja’ “ (June 2021)
Spark & Fire. “Be utterly honest: Musician Ben Folds on ‘Whatever and Ever Amen’ “ (June 2021)
Spark & Fire. “Commit to Your Best Work, Always: Novelist Ann Patchett on writing The Dutch House.” (Nov 2022)
AS GUEST
Disrupt Yourself. Episode: “June Cohen: Decide, Decide, Decide.” (June 2018) Host: Whitney Johnson. Guest: June Cohen
New York Stock Exchange podcast. “Episode 102: Beyond the Pod: A Conversation with WaitWhat Founders June Cohen & Deron Triff” (May 2019) Guest: June Cohen
Interviews & Media Coverage
Listen and Learn — The New Yorker, July 9, 2012
“ … It was 1991. The multimedia World Wide Web hadn’t established itself yet. Cohen and her staff built their computer newspaper in HyperCard and served it locally. (“Stanford students who want to view the ‘newspaper’ will be able to call it up from any high-end Macintosh, from the Classic II on up, that is linked to the campus network,” a 1992 news release boasted. “Readers will be presented with a table of contents, from which they can transfer one or two stories at a time onto their own computers.”) Downloads took three to five minutes. “I was just hooked,” Cohen says. “I wasn’t interested in pursuing traditional journalism anymore.” When she graduated, she turned down a few print jobs of the kind that editors of élite campus dailies used to glide into, and bartended for a year, looking for something more in line with her interests.
That something turned out to be HotWired, the Web-magazine arm of Wired, which launched, in 1994, with a mandate to bring journalism online. Cohen began as an intern and stayed for six years. The experience helped to teach her how readers approached the media world of the Internet. HotWired sold the first banner ad on the Web (“Seriously, sorry,” Cohen says) and was one of the first Web sites to feature reader-comment sections below articles. It also carried her to TED, which she first attended in the winter of 1998. …”
Giving Away Information, but Increasing Revenue — The New York Times, April 16, 2007
“... Yesterday, TED introduced a Web site that offers about 100 of its TED Talks, the polished 20-minute presentations for which the conference is renowned. The new site will generate more advertising revenue for TED, but more important, conference leaders said, it will expose TED’s content to millions of people who would otherwise never attend the event.
In so doing, TED is at the vanguard of a trend in the conference industry, where organizers have begun to exploit assets that in years past evaporated as soon as speakers left the stage.
“I’m so struck by it anytime I’m at a great event,” said June Cohen, director of media for TED, a nonprofit business based in New York. “That was so wonderful, but now it’s gone. It’s a shame they’re not captured and preserved.”
Ms. Cohen said TED’s organizers began posting last June a handful of free videos from past conferences on TED.com, with “fairly aggressive goals for how I thought they’d do. But we blew past those pretty quickly.” By January, the number of TED Talks on the site had grown to 44, and they had been viewed more than three million times.”
A Web That Speaks Your Language — The New York Times, May 16, 2009
“TED began the video-translation project expecting to use mostly professional translators, even though the site had received unsolicited translations from fans of particular talks. “We thought professional translation was the only way to ensure high-quality work,” explains June Cohen, executive producer of TED Media. The shift to volunteer translators came last fall, after Ms. Cohen and her colleagues the roughly 20 full-time employees speak 14 languages among them, she says read several volunteers’ translations and were impressed.
“The volunteers are deeply committed to making the best translation, and they don’t care how long it takes them,” she explains. “There is a passion there that you don’t get from hired guns.”
The Oral History of TED, a Club for the Rich That Became a Global Phenomenon: A look at just how ideas go viral. — WIRED Apr 20, 2017
Wait, What Makes A Great Media Company? — June Cohen and Deron Triff Interviewed by Steffi Czerny. DLD Conference (May 2017)
Civil Society & Tech - A Benevolent Partnership? — June Cohen and Reid Hoffman in Conversation. DLD All-Stars. (Feb 2021)
On The Road — June Cohen interviewed by Ingrid Vanderveldt (July 2010)